Gabriele Carboni
Member of Rotary Club Vignola Castelfranco E. Bazzano (Italy), awarded with +3 Paul Harris Fellow. Since 2021 also active in his contribution to Rotary District 2072, President of the District Commission since 2022. Member of the Paul Harris Society.
Friend and supporter of ANT Foundation, awarded in 2022 for the contribution offered.
Member of Centesimus Annus Pro Pontifice Foundation.
Works with Kotler Impact and Philip Kotler to design the marketing for the next 100 years. Together they have defined the concept of Impact Marketing as a strategic process that involves all stakeholders in generating a positive impact.
Praised by Philip Kotler as “The North Star of Impact Marketing”.
Defined by Exportiamo.it: “Game-changer of digital marketing strategies”.
Defined by Going Global UK: “Leading expert in international digital marketing strategies”.
Among the top 5 Italian marketing influencers according to Digitalic.
From 2022, participate in The Economy of Francesco, with Pope Francis, together with 1,000 other young economists, entrepreneurs, and game-changers from all over the world.
More than 12 years of experience in marketing strategy digital for Lamborghini, iliad, Danone, Aboca, Safilo, Bauli, Clementoni, Bormioli Pharma, D-Orbit, GEA , Knauf, IMA, Fedrigoni, Vorwerk, Vaillant, Cromology, Lucart, Credem, BPER and many others.
Author of “Web strategies for foreign markets”, Hoepli 2016 (Italian); “The Marketing Distinguo: differentiation in three steps”, Amazon 2019; “A new path to digital marketing” with a foreword by Philip Kotler, (English) Kotler Impact 2022; “Climb the Digital Marketing Mountain” with a foreword by Philip Kotler and an introduction by Guerino Delfino former CEO of Ogilvy, Kotler Impact 2023 (Italian).
Co-author with Philip Kotler and other leading names in marketing from the book “Essentials of Modern Marketing”, published by Kotler Impact in various countries and editions:
- November 2021: Italy edition;
- December 2021: Inaugural Pakistan Edition;
- April 2022: Pakistan edition;
- March 2023: Italy, Italian edition;
- May 2023: Poland edition;
- May 2023: Netherlands edition;
- May 2023: Bangladesh edition.
Creator of the Visual Communication Planner, the most downloaded marketing canvas in the world.
Formed by MIT Sloan School of Management (Massachusetts Institute of Technology) in Digital Business Strategy, da HBS (Harvard University) in Sustainable Business Strategy e dal Centro di Terapia Strategica by Giorgio Nardone in Strategic Communication (Palo Alto School).
Awarded among the three best marketing innovations of 2019 at DES 2019 in Madrid with the Marketing Distinguo project.
Founder of the project “50 brilliant Italian companies” with Kotler Impact and Director of KCBS-Kotler-i Carboni Business School of Impact Marketing.
Visiting professor in various Italian and international institutions and universities, including NEXT MBA, H-FARM, IULM, Ca’ Foscari University, University of Bologna, University of Trento, International University of Rome, University of Modena and Reggio Emilia, 24ore Business School, Eastern Illinois University and ICE.
He took part in the UNI commission for the definition of the legislation relating to the profession of Export Manager and Digital Export Manager: UNI ISO 11823:2021.
Member of the Youth Commission of Confindustria Emilia-Romagna and member of the Internationalization Commission of Confindustria Giovani national from 2021 to 2023.
Member of the Digital Board of CNA Modena from 2019 to 2022. Partner of CSR Association (Corporate Social Responsibility) since 2023. Member of BNI, a global networking organization.
Global keynote speaker for various events in Italy and abroad, including the World Marketing Summit.
Co-founder of Weevo Srl Benefit Corporation, journalist and publisher of Il Giornale delle PMI, and Director at the SmartSummit.