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The Marketing Distinguo is a simple process to answer the most difficult question: “Why should I buy your company’s product rather than your competitor’s?”. Prof. Philip Kotler commented on the concept and the method.
This e-book contains the concept and the method you can apply with or without the card deck. The Marketing Distinguo card deck was overfunded on Kickstarter and reached the European Digital Mindset Awards podium at the Digital Enterprise Show of Madrid for the category BEST 2019 MARKETING INNOVATION.