The world’s first marketing book around market-specific success stories
The Italy edition of Essentials of Modern Marketing (EOMM) was the first launched worldwide in 2021. It contains 34 case studies of the following companies:
Thanks to Gabriele Carboni, global co-author of EOMM, many other editions were published and are going to be published. See more here.
The Italian edition was published in March 2023 and now contains 55 case studies of the following companies:
