Marketing Distinguo card deck 1.0


“This article has good examples, stories, a new theory, but also a process to finally come to the differentiation you need“.

Prof. Philip Kotler on the Marketing Distinguo concept and method that led to the card deck.

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The Marketing Distinguo card deck, awarded in 2019 as one of the three Best Marketing Innovations ad DES Madrid.

An analogue framework of 40 cards you can use to find the factor which differentiates a specific product/service/brand/person from its competition.

Marketing Distinguo is a simple process to answer the most difficult question: “Why should I buy your company’s product rather than your competitor’s?”

On the one hand, Positioning refers to the “place” the brand occupies in the consumer’s mind.

On the other hand, USP positions the product within a particular market in order to create the perfect advertising.

A glue between these two concepts is essential as it not only simplifies the job of the marketing manager and communications agency, but is reflected in the product/service being offered and/or in the hallmarks of the company itself.

Additional information

Card deck version

Card deck, DIT digital version, Card deck + DIT digital version, 2 card decks, 5 card decks

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